ClinicAL™

Led by a nurse. Built on Salesforce. In service of the patient. 

Adding AI because it’s the hot new thing isn’t progress. 

Doing clinical research better is.

No one is called to clinical research by the data entry, the endless query loop,  or the paperwork. Physicians, nurses, coordinators, scientists, sponsors — we’re called to it by the patients waiting for an answer. The administrative weight of running a study buries that purpose a little more every year.

Used with judgment, AI can lift that weight — getting therapies to patients faster, lowering the cost of a study for sponsors, and giving the people who run research their time, and their purpose, back. That only happens when technology serves the mission instead of chasing the trend, with the right qualified expert accountable at every step that matters. 

We call it Clinical Ops in the Loop™ .

No one invests in Salesforce to run a single study. It is an enterprise decision — every study, site, and patient across your portfolio on one platform you own, instead of the fragmented point systems the industry has rented for years. Migrating to Salesforce isn’t a software swap; it is the choice to invest in your own infrastructure. ClinicAL™ makes that move safe.

Salesforce has redrawn its platform around agents — Headless 360, Agentforce Life Sciences, and Data 360 as the data foundation beneath them. We architect for that agentic, headless direction, not just where the platform is today, so your investment compounds instead of aging out. Salesforce-first, and open to the modern data stack — Snowflake, AWS, and open APIs — around it.

ClinicAL™ is the Salesforce practice of Edwards-Hunt Group (EHG). The capitalized AL is for ALicia — Alicia Sable-Hunt, RN, MBA, CCRA, ACRP-PM — a registered nurse with more than 25 years in clinical research, from bedside to portfolio leadership. ClinicAL™ brings that clinical operations expertise onto Salesforce and Agentforce. That perspective is the difference: we make a sponsor’s Salesforce investment succeed for the patient and the clinops team, and we complement Life Sciences Cloud rather than over-customizing it.

We put AI to work on everything that pulls people away from patients and science — intake, scheduling, reminders, data entry, the query loop, document management — so the people running the study spend their expertise where it counts. On Salesforce, this agent layer is called Agentforce; where a study calls for it, those agents can be powered by Claude, running inside Salesforce’s secure trust boundary. But the decision that matters always belongs to a qualified human — a scientist, biostatistician, or QA reviewer at the sponsor; a CRO overseeing the study and its sites; or the investigator and coordinator at the site. That human-in-the-loop discipline is the method we call Clinical Ops in the Loop.

We chose our partners deliberately. Salesforce, because its agentic direction is where clinical technology is heading. Claude, a preferred model for regulated life sciences that runs inside the Salesforce trust boundary, because the AI you build on should be safe enough for patient data. As a Salesforce partner and a member of the Anthropic Claude Partner Program, we keep your platform close to the frontier.

A client on a mission to cure its disease had outgrown the tools its work depended on. We built the clinical research infrastructure that mission demands — a single, compliant platform on Salesforce that replaced a multi-center network and their inaugural study running on REDCap. 

Today e-consent, clinical data capture, ePRO, stipend distribution, safety reporting, and regulatory document management live in one place - a single sign on experience - in daily use across the study team and built for 21 CFR Part 11 and HIPAA. 

We didn’t just implement software — 

we built a platform to support a cure.

This is the short version. For how ClinicAL™ designs, builds, and governs modern clinical operations end to end — across sponsor, CRO, site, and patient — visit the full practice site.